On saturday february 27th Milano Fashion week was in full swing and Max Mara new collection on the catwalk. Unfortunately for this company animal rights activists decided to disrupt the quiet and joyful atmosphere of the show with an unexpected demo that managed to close the entrance to the show for about 15 minutes.

A dozen activists rushed to the entrance of the show, avoiding photographers and policemen, and managed to open a banner and "die" on the floor. The police closed the doors and lined in front of them, trying to convince the activists to move. But they kept chanting slogans all the time, while others were giving leaflets to journalists, potographers and people invited to the show. All of them had a t-shirt reading "Fur is a killing fashion - Max Mara stop using fur".
The police moved the activists lifting them from the floor, one by one, in front of photographers taking hundreds of pictures of this action. A Tv crew also interviewed them after the action.

Max Mara can be sure that this is just a small part of the growing activities going on worldwide asking them to become fur-free. Stop the killing, stop the bloody fur industry!!

See full action gallery on Flickr